RIGHTEOUS IMAGE MEDIA
Our
Projects
Background
G Town Auto Body, a respected local auto body shop, had a strong reputation for quality repairs but lacked a cohesive brand presence online. Their outdated website, inconsistent social media, and limited marketing content made it challenging to communicate their expertise and attract both new customers and skilled employees.They reached out to Righteous Image Media to help transform their brand image, improve their digital presence, and position them for growth.
Our Approach
Our partnership with G Town Auto Body was built on understanding their story, strengths, and future goals. We began by conducting a brand assessment—diving into their existing website, social media, and customer touchpoints.
From there, we developed a full-scale brand rebuild that covered:
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Website Redesign & Optimization
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Conducted a deep review of the previous site to identify design and usability gaps.
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Designed and developed a modern, mobile-friendly website that reflects G Town’s professionalism and builds trust with visitors.
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Optimized site structure for better search engine visibility.
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Social Media Revamp
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Audited existing profiles and implemented consistent branding across all platforms.
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Updated bios, graphics, and messaging to align with the new brand voice.
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Created a content plan to showcase shop culture, customer success stories, and service expertise.
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Professional Photography & Video
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Captured pro headshots for the entire team.
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Documented the crew in action with high-quality, on-location photography to highlight their craftsmanship.
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Produced a social media commercial—written, filmed, and edited in-house—to tell the G Town story in a compelling way.
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Hiring Campaign Development
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Designed a recruitment strategy featuring original photos, employee video interviews, and engaging social media graphics.
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Positioned G Town Auto Body as a top-tier workplace for skilled technicians.
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Operational Consulting
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Advised the leadership team on implementing Standard Operating Procedures (SOPs) to streamline workflows and prepare the staff for expansion.
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Ensured internal processes matched the new brand promise and customer experience standards.
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Results
The transformation was more than visual—it was operational and cultural. Within months of launching the new brand strategy:
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Website traffic increased significantly, bringing in a measurable rise in service inquiries.
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Social media engagement saw a noticeable boost, with a much higher rate of lead engagements.
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The hiring campaign helped attract more qualified applicants, supporting G Town’s growing workload.
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With SOPs in place, the team was better prepared to handle increased demand without sacrificing quality.
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The refreshed brand image positioned G Town Auto Body as a leader in their market, both online and in the community.
